Midterm Assignment - Brain on Love

In today's world, new innovations, mediums, and products are being formed everyday. Because of the technology, we are capable of coming up with new ideas and projects that people never thought could happen. The use of advertising and marketing is used to promote these new mediums to people in so many different ways. We as a culture love new ideas and new products and everyone wants the hottest and newest thing out so people who are advertising know exactly how to draw the people to its product.

Shown on the www.science.dicovery.com website, there is a new machine that does a scan of your brain showing the three different parts of your brain that have to do with the love and passion for another in ones life. One area of the brain controls the sex drive which distributes testosterone through out the body. This part of the brain does not really show if the person is in love because the feeling of lust and attraction can be towards a stranger. The second part of the brain studied, is the part that registers romance. This area of the brain releases dopamine which the pleasure system of the body. This is the feeling that drives the first year of a relationship. But the third part of the brain is what really shows if there is true love in the relationship. It shows the attachment of one person to another oxitocin which is a hormone that make you feel attached to another person. 

The way one would have to go about to advertise this new medium is to take complete control and action of it and be able to show and share it across the world in many different ways. If I personally was going to advertise this, I would form websites., have our public relations get onto talk shows, commercials, facebook fan pages, ect. The more publicity the more people will talk about it and the spread of word on the product will have people talking about and grow a curiosity about it. Also, having celebrities test it out will draw people to want to do it as well.

This new medium has the ability for people to actually see if the person they are with truly loves them or if it is just a sexual relationship that they have. It is a type of technology that everyone secretly wants to know if the person they are with really loves them and it will be a way of finding an answer to the question they want to know. Neuromarketing can be used to advertise this medium because it measures a consumer's preference instead of getting a verbal response to a question asked. This medium is used by testing the brain so there is no better way to use neuromarketing for it. People will be able to see for themselves the results and can see other peoples results as well. To advertise, people would be influenced in trying the product out if they see famous people who have done it and have had positive outcomes from the experience with the medium. They think that it could be the answer to their problems when it comes to the relationship they are with. 

When creating a new medium, you have to publicize it to the people in a way where they feel like they are special to be apart of the culture that uses the medium. You want to make the people feel a certain way, a way that they would not feel from any other type of medium culture. For example, Apple gives off this vibe that the people who use and own mac computers, ipods, phones, ect are young, cool, exciting, and interesting. It is a culture that makes people want to be apart of so it is emotionally branding people so they want to be apart of it. When advertising for the product you have to show in the advertisement the culture the people want to be apart of. Commercials with young people, new music, the hottest celebrities at that time are examples of how one would go about forming the culture that people will want to be apart of. 

When marketing this project, one may want to try doing rhetorical marketing. Asking people questions that they already know the answer to but without giving them the answer. For example, "Do you want to know if your significant other really loves you?" It will draw peoples attention to the advertisement because they want to know how they can go about finding this answer out. Placing this advertisement with that type of question on billboards on highways would be a great way for the people to see. People are always thinking while they are driving and that billboard could be the answer to the problem they could be thinking about. The advertisements must be placed where people are going to see them. For example, big cities, malls, on websites, ect. Besides the major areas to advertise for this product, you have to advertise as well places that are not well known or seen by the usual group of people. For example, late night commercials; majority of people may be sleeping but there are still people awake and they can spread the idea through word of mouth. Also, maybe have promoters go to stores, colleges, games, concerts, an other entertaining places and speak about it to the people around to inform them on what it is and how it works. 

Product placement across the media will probably be the best way to get the word out about a product. Television shows, the radio, the internet, and magazines are what people look at and use. Nothing travels faster than the media so people will be informed about it very quickly. Having the product shown on television programs like Oprah, The View, or Good Morning America will have people buzzing about it instantly. If shown on these types of shows, people will think that it must be a legitimate product because these are highly respectable shows that millions of people across the country watch day in an day out. The success of the product will sky rocket once celebrities begin to use it and when they talk about it in the media the average person will want to try it as well. For example, Jessica Simpson does the commercials for Pro Active so people think that it must work if she is using it. People are always going to want to do and use the things that the celebrities  are using so marketing through them is the way to successfully promote something.

The marketing plan for a product like this one is to take advantage of the areas that you know will succeed. Through the media is going to be the most effect way to promote this product so people will hear and see about it instantly and all around the world. Although the process will be expensive, you have to show how it will really benefit yourself and show how you do not want to continue wasting your time with someone who you do not love or does not love you back. Advertising for this  product will succeed when psychologically marketing so you really get personal so the person  can relate to it themselves.